Blake MeiklePresident of AMA Colorado
American Marketing Association
Marketing is not only the story we are telling our constituents, it’s the story we are telling ourselves and our teams internally.
Getting teams on board and getting people excited about the new direction and change in an origination is really the first step.
At AMA Colorado, our tagline is “making marketers marketable.” Our goal is to equip our members with the tools they need to be the most marketable they can be.
Membership provides people access to the professionals they want to meet and education they can’t get anywhere else.
AMA helps education. We bring in speakers to talk about the most relevant challenges in marketing so our members can take those learnings and immediately apply them.
Outside partners are bringing their own expertise—and that is why you hired them—but that does not always translate to fully knowing or understanding your story.
We all have our own expertise and are experts in our own lanes. But when going outside your own expertise, you need to hire an outside partner who has the right skillset.
Marketing technologies are great when they are adding to your marketing and making life easier, but they take away when they are cumbersome and you are spending too much time using them.