Change brings new opportunities.
Every change that comes our way internally is an opportunity to embrace and a chance to grow.
We need to make sure that our entire team is fully aligned and bought into what we’re trying to achieve because these changes are difficult to make.
Getting around competitors and figuring out how to differentiate yourself, as well as leap frog the competition, is becoming more and more of a challenge for our organization.
The biggest issues come from the unexpected. When a market dries up because of a lack of confidence, we have to continue to push and do what we believe in.
Humor can help connect with the audience. For example, UC Health videos showcase Colorado Rockies baseball player Charlie Blackmon to bring a relatable message about health.
Marketing is not only the story we are telling our constituents, it’s the story we are telling ourselves and our teams internally.
It’s important for marketing and sales to understand the challenges of the customer service team so they can get ahead of the customer need.
It is important that we understand the challenge we have and as marketers we are out there trying to bring everything back together.
To create a better member experience, we’re moving to a subscription-based model. People are used to the idea of having everything included in that subscription.
At AMA Colorado, our tagline is “making marketers marketable.” Our goal is to equip our members with the tools they need to be the most marketable they can be.
Lead tracking and precise measurements don’t often get you to the actual value you deliver. That really comes from our people.
It can be challenging to be asked about leads and conversions over and over, but when marketers see the fruits of their labor, it is amazing to see how one campaign can make such an impact.
We are starting to see Chief Revenue Officers in companies, and CEOs and CFOs who are recognizing the revenue that marketers are driving.
For most marketers today, the question isn’t whether they'll need extra help from outside the organization, it's when and who they turn to. Building a productive workflow between inside and outside contributors requires skillful management.
We connect people face to face and online. We have programs where you can come network and meet new people you might hire. And we also have a member and service directory that will help you find the right person for a needed specialty or position.
Outside partners are bringing their own expertise—and that is why you hired them—but that does not always translate to fully knowing or understanding your story.
With thousands of complex and intricate marketing technology solutions out there, marketing organizations often say they spend more time managing tech than managing their marketing programs.
Changing webinar platforms has been big challenge for my team. Budgets have limited the use of better platforms and that limits and challenges what we can do.
Marketing technologies are great when they are adding to your marketing and making life easier, but they take away when they are cumbersome and you are spending too much time using them.